Code of Practice
In response to genuine concern about the conduct of matchmaking and dating agencies in the UK at present, the Dating Agency Association was founded and today represents some of the most well-respected agencies within the dating industry. The Dating Agency Association represents traditional Dating Agencies known as offline agencies and individual Matchmakers.
In the absence, so far, of any official legislation, we have created this Code of Practice in order to raise standards, but also with the idea of creating a greater public and media awareness of our services and enhance the image of our industry.
The Aims of the Association are:
- To monitor, regulate, and improve the standard of service offered to Members of the public.
- To represent the industry in dealings with Government.
- To collect and evaluate information concerning British Introduction agencies, whether Members or otherwise.
This Code of Practice is designed to further these aims and will be updated as occasion demands. The Principles set out here are not intended to interpret, qualify or supplant the law of the land. They apply only to transactions with consumers. It is compulsory on all Members to accept the Code in its entirety.
PRE CONTRACT INFORMATION
Clients before joining an agency are advised to read the Terms and Conditions of member companies before payment is taken.
TERMS AND CONDITIONS
Terms and Conditions must be relevant to the service provided by the agency and as a minimum include the following points: All Members will supply to their clients clear information on the terms and conditions applicable to that client’s dealings with the Member agency.
Members must make it clear that their primary objective is to facilitate introductions. It must be clearly stated whether or not an interview is to be conducted with the clients and whether or not all clients are interviewed.
PERSONAL MATCHMAKERS/SEARCH SERVICES
Member companies will accept applications only from persons whom the Member company believes may be recommended to other client members and not to accept for membership clients outside of those criteria.
EVENTS AND CLUBS
These Members must make it clear that their primary objective is to arrange and host social events. It must be clearly stated whether or not an interview is to be conducted with all of the invitees.
CRITERIA USED FOR MATCHING
The criteria used for matching clients must be fully explained. Clients must be told whether stated preferences will be fully adhered to or whether they will be treated as general indicators only.
All fees charged should be clearly stated, including any additional charges, which might be made for interviews, further introductions, etc. Any Member offering a varied pricing dependent upon external factors must ensure that any such varied pricing structure does not in any way discriminate against any individual on the grounds of race, age etc. Price range should be the same for both men or women, or disability. All fees quoted by Members must be quoted INCLUSIVE OF VAT at the prevailing rate.
All Members shall offer and maintain a fair refund policy by law. Each Member must have a contact number on their website which the public can, during normal working hours, use to speak to someone in authority within that Member agency.
All information obtained from clients shall be treated in the strictest of confidence and all legal provisions governing the protection of data will be followed. It is incumbent upon all Members to give guidance (and advice) to their clients regarding standards and codes of behaviour. The lists of names and addresses of clients must remain the property of the Member and must not be sold (other than in the course of a business disposal or by prior consent), lent, hired, or used for any purpose other than as part of their introduction service.
REQUEST FOR REMOVAL
Members shall ensure that clients are removed from their lists of Members immediately they so request. All information supplied by the client to the Member shall not be divulged, without the prior consent of the client, to any other person or party except those of the Member’s clients who have agreed beforehand to have their details given to other Members.
DECLARATION OF MEMBERSHIP
HIGH PRESSURE SELLING
CODE OF PRACTICE
- To pay a fine.
- To suspend the Member’s membership of the DAA.
- To expel the Member from the DAA.